Stephon Lamar, known as Steph Aesthetik, is shaping a whole new vibe in San Diego fashion. The former D1 athlete and overseas pro turned designer isn’t following a pre-made blueprint; he’s making his own. After an injury sidelined his basketball career, a gifted sewing machine and a couple of lessons from a family friend opened up a new path. Almost five years in, and it’s clear—this isn’t just a side hustle. It’s a movement.
“San Diego’s fashion scene? It’s growing, but people don’t give it the credit,” Steph says, and he’s right. There’s more happening here than people see on the surface, and he’s one of the few committed to shifting that perception. The Vibe Universe isn’t about mass-producing trends; it’s about putting real energy into each piece, bringing something different every time. His custom garments have already caught the attention of artists like Arin Ray and Don Clemmons, and there’s more on the way.
For Steph, it’s not about playing by the rules or following some preset fashion guide. “I’m into breaking expectations—showing up where you don’t expect me to,” he explains. His work reflects that ethos: a mix of tailored craftsmanship and street style that doesn’t care about fitting into a box. He talks about fashion with the same intensity he once had for the game. It’s not forced; it’s just how he moves.
The goal? To scale without losing that hands-on approach. He’s working to get The Vibe Universe to a place where the pieces reach more people but still feel personal. It’s about taking those same meticulous details and building them out for a wider audience. There’s no rush, just focus—he’s playing the long game, staying grounded, and keeping it local.
Curate San Diego backs creatives like Steph because they reflect the energy of the city—raw, diverse, and driven. This isn’t just about clothes; it’s about building something real and connecting with people who see the value in that.